Dulce Lucero Ruvalcaba

Now

Currently Building

Live · Updated manually

In Progress

30 Days AI Challenge

One new AI experiment every day — tools, art, automations, builds. A public learning log.

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Shipped

This Portfolio

Built entirely with Claude Code and plain HTML/CSS/JS. No frameworks, no build step. Deployed to GitHub Pages.

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Exploring

AI PM Toolkit

A curated set of Claude prompts, templates, and agent workflows built specifically for product managers.

Coming soon

Shipped

Contra Stage 1 — Browser Remake

A fully playable NES Contra remake built in a single HTML file with Claude Code. Canvas rendering, Web Audio API, 5 enemy types, power-ups, and a 3-stage boss fight with a dramatic zoom-out finale.

Play now →

About me

I ship AI products
people actually use.

Product Manager with 10+ years delivering AI-driven and data-heavy products across healthtech, fintech, and e-commerce. I led a 0→1 AI-powered recommendations engine end-to-end — from discovery through launch — driving a 10% lift in conversion through personalization and A/B-tested relevance improvements.

I'm experienced partnering with data science and engineering to define model inputs, feedback loops, and experimentation frameworks. Strong track record owning roadmaps, aligning cross-functional teams, and communicating trade-offs clearly to stakeholders.

Mexico City, MX Remote-ready ES / EN Fluent

AI-Native PM

Embedded Claude Code, Cursor & Perplexity into daily PM workflow — shipping faster and smarter.

Data-Driven Decision Maker

SQL, Metabase, A/B testing — I define metrics before features and iterate based on evidence.

Cross-Functional Leader

Aligned engineering, design, data, legal, and compliance across 4+ industries and 3 continents.

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Expertise

Skills & Tools

Product Management

Roadmap Ownership PRDs Discovery A/B Testing Experimentation Metrics Definition 0→1 Builds Stakeholder Alignment

AI & Machine Learning

Recommendations Systems Personalization Model Input Definition Feedback Loops AI-Native Tooling Python (ML)

Data & Analytics

SQL Metabase Data-Driven Decisions KPI Definition Experimentation Design

Tools & Methodologies

Claude Code Cursor Perplexity Figma Jira Agile / Scrum Certified PO Technical Writing

Career

Experience

Product Manager — AI Recommendations

EPAM Systems · Remote

Current

May 2024 – Present

Led 0→1 AI-powered recommendations engine for an e-commerce platform — full roadmap from discovery to launch
+10% conversion through AI-driven personalization and A/B-tested relevance improvements
Partnered with data science to define model inputs, feedback loops, and quality thresholds
Embedded AI-native tools (Claude Code, Cursor, Perplexity) into product workflow

Lead Product Manager

Stori · Mexico City · Fintech

Fintech

Nov 2023 – Apr 2024

0→1 white label API platform for Mastercard credit card issuance
Defined API product strategy, endpoint design, authentication flows, and card controls
Aligned engineering, compliance, legal, and risk with Mastercard network standards

Lead Product Manager

Clivi Health · Mexico City · Healthtech

Healthtech

Jul 2023 – Oct 2023

+20% user satisfaction through data-backed product enhancements from user research
+25% usage rate by improving core patient/doctor tool and reducing error rates
Reduced project delivery time by 15% through enhanced cross-functional collaboration

Senior Product Manager

Paystand · Scotts Valley, CA · Fintech

Jul 2022 – Feb 2023

Owned Account Receivable product — responsible for 80% of company revenue
Planned 2 quarters of roadmap; improved Metabase metrics for data-driven decisions

Delivery Manager

Digital on Us · San Jose, CA · E-commerce

Aug 2021 – Apr 2022

+27% client interaction delivering merchandising tech products for a major retailer
Led a team of 6 engineers and 2 PMs; built culture of customer empathy and iterative delivery